This Privacy Policy describes how Optimize Physical Therapy & Performance ("Optimize," "we," "us," or "our") collects, uses, and protects the personal information you provide when you visit our website, fill out a form, or otherwise interact with us. By using our website or submitting your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you voluntarily provide to us, which may include:

•       Full name

•       Email address

•       Phone number (including mobile phone number)

•       Physical location or zip code

•       Details about your injury, condition, or health goals

•       Any other information you choose to submit through our forms or communications

We may also collect non-personally identifiable information automatically when you visit our website, such as browser type, device type, IP address, and pages viewed. This information is used solely to improve website performance and user experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

•       To respond to your inquiries and schedule consultations

•       To send you appointment reminders, follow-up communications, and care-related information

•       To send SMS/text messages to the mobile number you provide (see SMS Consent section below)

•       To send emails regarding your care, availability, pricing, and services

•       To improve our website, marketing, and patient experience

•       To comply with applicable legal and regulatory requirements

3. SMS / Text Message Communications

By providing your mobile phone number and checking the consent box on any of our forms, you expressly consent to receive SMS text messages from Optimize Physical Therapy & Performance. These messages may include:

•       Appointment confirmations and reminders

•       Follow-up messages related to your inquiry or care

•       Informational messages about our services, availability, and pricing

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan.

 

To opt out of SMS messages at any time, reply STOP to any message you receive from us. After opting out, you will receive one final confirmation message. To resume messages, reply START.

 

For help or questions about SMS communications, reply HELP or contact us at: [email protected]

 

We do not sell, share, rent, or trade your mobile phone number or SMS consent data with any third party for their marketing purposes. Your information is used solely for communications directly related to your care and relationship with Optimize Physical Therapy & Performance.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

•       With trusted service providers who assist us in operating our website and business (e.g., scheduling software, CRM platform, email delivery services), who are contractually obligated to protect your information

•       With healthcare providers or professionals involved in your care, with your knowledge

•       As required by law, regulation, or legal process

•       To protect the rights, safety, or property of Optimize or others

5. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You may adjust your browser settings to refuse cookies, though some features of our website may not function properly as a result.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Your Rights and Choices

You have the right to:

•       Request access to the personal information we hold about you

•       Request correction of inaccurate information

•       Request deletion of your personal information, subject to applicable legal obligations

•       Opt out of SMS or email communications at any time

To exercise any of these rights, please contact us at: [email protected]

10. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please email us at [email protected] or by post to:

 

Optimize Physical Therapy & Performance

9890 Maryland Parkway #230

Las Vegas, NV 89183

CONTACT

Las Vegas: 702.550.9552

Michigan: 248.985.8552

Las Vegas - Maryland Pkwy

9890 S. Maryland Parkway #230

Las Vegas, NV 89183

Las Vegas - Cheyenne

8988 W. Cheyenne Avenue #120

Las Vegas, NV 89129

Bloomfield Township, MI

2378 Franklin Road

Bloomfield Township, MI 48302

MEDICAL DISCLAIMER

All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.

© Copyright 2026. Optimize Physical Therapy and Performance. All Rights Reserved.